Denim Marketing Founder and President Carol Morgan is excited to announce the recent release of her fourth book at the 2018 International Builders’ Show (IBS) in Orlando. Aptly titled, “Social Media Marketing for Your Business,” Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that took a more “how to “ approach to setting up the various social media sites.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Morgan. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

This book takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Its contents are designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content.

Morgan’s decades of marketing experience have helped many companies build their marketing foundation. A beautifully-designed website and informational Facebook page are not enough to drive traffic on their own. A company requires a solid foundation with all pieces of the marketing puzzle working cohesively to achieve a successful marketing strategy.

“Once that foundation is established, you can build upon it by sending traffic to it,” said Morgan. “‘Social Media Marketing for Your Business’ shows you how to create a winning marketing plan by carefully setting goals, creating strategy and targeting audiences.”

If the foundation consisting of the company’s website, brand and content is missing important pieces or working independently of each other, then the company will have colossal holes in its marketing strategy and could be missing out on effectiveness, not to mention its target market. The importance of having strong marketing tools in every area of the strategy is a central theme to Morgan’s book.

The key learning points of the book are to teach readers how to:

• Create a cohesive content plan with strategy and goals
• Set goals and measure their success
• Increase website traffic
• Manage your online reputation
• Maximize your engagement and interaction on Facebook, Twitter, YouTube and more.

“Social Media Marketing for Your Business” is available for purchase online at www.BuilderBooks.com, Amazon and Barnes and Noble. Additionally, Morgan is available to speak at association, chamber of commerce or other business association meetings. Call 770-383-3360 or visit www.DenimMarketing.com to learn more about social media for homebuilders or creating a marketing strategy that fits your company comfortably.