This is no April Fool’s joke, launched today is a new software company – www.softrealty.com – that provides REALTORS and brokers with a free IDX service offering Web-based MLS listings. Knowing that 90% of home buyers shop online before ever calling an agent, the online competition between agents is steep. softRealty is a great way to set your website apart from others. This is a great opportunity to save a lot of money and time trying to generate leads because softrealty.com will drive more traffic to the agent’s side and turn those leads into clients. Check it out today!