Category Archives: South Carolina

Despite the Economy, a New Business Thrives

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The Interior PartnersTwo years ago, the housing market was slowing down and several companies were going out of business. That is also when The Interior Partners decided to set up shop. In those two years, Cindi MacPherson and Ashley Norred have experienced success after success with twenty projects under their belt. They’ve completed five residential projects, a restaurant and 15 model installations for home builders. They operate all across the Southeast.

How were they so successful in such a down market? Their low overhead, flexibility with clients and knack for staying in tight budgets have given them a competitive edge. In order to stay in budget, furniture was reused for different projects but accented with different items to provide a fresh look. Cindi MacPherson is extremely optimistic about growth potential in 2010 since the market is turning around.

Last fall, The Interior Partners won the Gold and Silver OBIEs from the Greater Atlanta Home Builders Association for best model home merchandising for $299,999 and under for their work in the Bryant Lake community of LaGrange, Ga.

The Interior Partners enjoys the creativity in residential projects. Currently, they are working on one project in Midtown Atlanta, a structure of glass, stone and steel, and another in the Vinings neighborhood that was damaged by the September 2009 floods in Georgia.

The Interior Partners would love to assist you with your next project. They serve the following areas: Georgia, North Carolina, South Carolina, Florida, Alabama or Tennessee. Contact them by calling 678-731-0926 or visiting their website, The Interior Partners.

HBA of SC 2010 Annual Convention

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The mRELEVANCE team is headed to Hilton Head for the Home Builders Association of South Carolina’s 2010 Convention – June 20 – 24. The State’s Web site promises sand and cool drinks. .  . or at least time to take a dip in the pool.

Mitch Levinson & Carol Flammer will present two seminars on Internet marketing and social media on Tuesday, June 22, 2010.  Find out how you can build an effective Web presence, attract buyers and prove ROI.

The Intersection of Social and Search

Confused about the information super highway and wondering how to fit social media into your marketing program? As Google works to make search more social, what can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how should you optimize your status updates and how do you know it is working? Carol Flammer and Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities. Learn what it means to be at the intersection of social and search, find out how local search sites such and Yelp and Foursquare can help your business and learn how to take your personal brand beyond Facebook and Twitter.

Putting “Social” into Your Media Program

Social media is one of the quickest ways to gain market share online. Do you want more than your fair share of Google search? Learn how home builders, developers and others in the real estate industry are using social media for a competitive advantage. Get started with the right sites and strategy with tips and insight from the author of “Social Media For Home Builders: It’s Easier Than You Think,” Carol M. Flammer, MIRM. Flammer and Mitch Levinson, MIRM, of mRELEVANCE will help you create a program with the blog as its high horsepower engine.
•    5 reasons you should use social media
•    The blog is the engine of your social media program
•    Interconnect your social networking sites
•    Make your program easy to manage and less time consuming
•    Track and tweak for measurable results

mRELEVANCE is a public relations, Internet marketing and social media firm that operates at the intersection of social and search to build online and off line relationships. Effectively syndicating well written, targeted content through the power of traditional pr, social media and search engine optimization, we create relevant, measurable campaigns with proven Return on Investment. Our case studies and client successes speak for themselves. When you are ready to increase your traffic contact us at 770-383-3360 or www.mRELEVANCE.com

Click here for more about the SC HBA 2010 Annual Convention.

Distinguished Honors Bestowed Upon President of the Raleigh Market of Standard Pacific Homes

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Elliot Mann, Standard Pacific Homes of the Carolina’s Division President, was named The 2008 Distinguished Builder of the Year by the Homebuilders Association of Charlotte on Januuary 29, 2009. This mark of distinction is awarded based on volunteer work devoted to the association. Mann is a long time member of the Home Builders Association of Charlotte.

He has served on the Board of Directors for many of those years, including as the President of the Association in 2007. He also chairs the HomeAid Charlotte Board of Directors. HomeAid Charlotte is a charity started in 2007, which provides shelter for temporarily homeless people in Charlotte.

Recently, Mann was named President of the newly formed Carolinas Division of Standard Pacific taking on leadership of both the Charlotte and Raleigh markets. He has been with Standard Pacific Homes as the Division President of Charlotte for nearly six years, and has been in homebuilding for twenty-one.

To learn more about Standard Pacific and their communities around the Triangle please visit www.standardpacifichomes.com or call toll free 888-222-2412.

2009 Guildmaster Awards Call for Entries Now Open

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For the first time in the history of the Guildmaster Awards, non-members are free to apply. This opens the gate for all home builders and real estate companies throughout the entire nation that want to receive recognition for their exceptional customer service. These prestigious awards represent unparalleled customer satisfaction for home builders, remodelers, specialty contractors and developers. By being a Guildmaster, you show homebuyers that you are someone they can trust with their home. In the home buying industry, being able to trust builder or remodeler is crucial for success in the industry. To be in the running for this exquisite honor, visit www.guildquality.com/guildmaster/.  The deadline to enter the Guildmaster Awards is Dec. 15, 2008. The entry fee is $250 and should be submitted along with the online application. If you have questions about the Guildmaster Awards, please contact GuildQuality at 888-355-9223.

Bluestone Cottages in Greenville

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Rosewood Communities is happy to offer homeowners a unique patio home experience at their newest community in Greenville, Bluestone Cottages!

We are introducing a new lifestyle here at Bluestone Cottages: A lifestyle of neighborhood living without the hassles of mowing the lawn or worrying about the neighborhood deteriorating.

We realize that today’s news about the housing crunch makes people worried about investing in a new home, so we created this patio home neighborhood with the belief that even in a tough market, an inviting neighborhood with unique homes and lots of curb appeal is still in demand!

As you can see by the careful detailing of the craftsman style homes and the lush landscaping, we have tried, not just to make an attractive neighborhood, but to blow you away and make you willing to stand in line to belong to this community! Continue reading →