HBA of SC 2010 Annual Convention

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The mRELEVANCE team is headed to Hilton Head for the Home Builders Association of South Carolina’s 2010 Convention – June 20 – 24. The State’s Web site promises sand and cool drinks. .  . or at least time to take a dip in the pool.

Mitch Levinson & Carol Flammer will present two seminars on Internet marketing and social media on Tuesday, June 22, 2010.  Find out how you can build an effective Web presence, attract buyers and prove ROI.

The Intersection of Social and Search

Confused about the information super highway and wondering how to fit social media into your marketing program? As Google works to make search more social, what can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how should you optimize your status updates and how do you know it is working? Carol Flammer and Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities. Learn what it means to be at the intersection of social and search, find out how local search sites such and Yelp and Foursquare can help your business and learn how to take your personal brand beyond Facebook and Twitter.

Putting “Social” into Your Media Program

Social media is one of the quickest ways to gain market share online. Do you want more than your fair share of Google search? Learn how home builders, developers and others in the real estate industry are using social media for a competitive advantage. Get started with the right sites and strategy with tips and insight from the author of “Social Media For Home Builders: It’s Easier Than You Think,” Carol M. Flammer, MIRM. Flammer and Mitch Levinson, MIRM, of mRELEVANCE will help you create a program with the blog as its high horsepower engine.
•    5 reasons you should use social media
•    The blog is the engine of your social media program
•    Interconnect your social networking sites
•    Make your program easy to manage and less time consuming
•    Track and tweak for measurable results

mRELEVANCE is a public relations, Internet marketing and social media firm that operates at the intersection of social and search to build online and off line relationships. Effectively syndicating well written, targeted content through the power of traditional pr, social media and search engine optimization, we create relevant, measurable campaigns with proven Return on Investment. Our case studies and client successes speak for themselves. When you are ready to increase your traffic contact us at 770-383-3360 or www.mRELEVANCE.com

Click here for more about the SC HBA 2010 Annual Convention.

mobilezen – text to web

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What is mobilezen?

mobilezen is a web-based platform that allows businesses and individuals to communicate information direct to mobile phones. Priced at only $10 per month, mobilezen offers an innovative, inexpensive, easy-to-use platform with broad applications for nearly every business and individual.

It sounds great, but there is one question that still remains:

How does mobilezen work?

This fun and informative video explains the ins and outs of this new, avant-garde platform. For more information about how you can apply mobilezen to your business, visit the mobilezen website or text mobilezen to 99699.

Click for more information about mobilezen and its applications in the real estate market.

Fema Launches Mobile Site for Smartphones

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FEMA announces the launch of its new mobile Web site, m.fema.gov. The mobile Web site makes it easier to access emergency information from your smartphone – right where you want it! This will provide home owners and residents with another tool during storms and other emergencies, after all nothing is more important than keeping your family safe.

“Smartphones are becoming more prevalent, affordable, reliable and more viable to locate and obtain information and assistance,” said FEMA Administrator Craig Fugate. “This service will provide yet another avenue for the sharing of important information that is so critical to ensuring the public is prepared for emergencies. As we’ve seen in recent cases, often times after a disaster, mobile devices become a crucial lifeline to provide information to survivors.”

The new site has a user friendly, question and answer format, providing users with the answers to their top questions, such as:

What should I do in a disaster?

Where can I find assistance?

How can I help others?

FEMA will be making several enhancements to m.fema.gov in the coming months, including the ability to apply for individual assistance when a disaster has been declared by the President, check on the status of an application and update an existing application.

The mobile site is just one way that FEMA is reaching out to ensure that the public has the tools they need to be prepared for any emergency. Families are also encouraged to log onto www.ready.gov and learn more about the simple steps they can take to ready for this season.

Registration is now open for 21st Century Building Expo & Conference

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21st C Building ShowRegistration for the Southeast’s premier home building tradeshow, the 21st Century Building Expo & Conference, is now open.  Builders, remodelers, subcontractors, realtors and other industry professionals are invited to attend the 21CBEC in Charlotte, N.C. September 15-17.

The 21CBEC is your chance to see a large array of the products and services available from the industry’s leading manufacturers and suppliers. In addition, a three-day educational conference includes a line-up of more than 50 general session seminars, North Carolina Builder Institute courses and NAHB Education classes.

There are three types of registration:

– Expo floor only—FREE ($25 value). Simply register before Sept. 14, and you can visit the exhibit hall filled with more than 200 exhibits showcasing products and services. The Expo floor will be open September 16 and 17.

– Full Delegate—$75. Register as a full delegate and attend an unlimited number of our carefully selected general session seminars. Learn about trends in home building, how to keep your business successful, new marketing techniques, and much more during these insightful seminars taught by nationally-recognized speakers. The $75 fee also includes conference lunches on Thursday and Friday and Expo floor access. Fee increases to $100 after Sept. 14.

– NCBI/NAHB Course—Fee varies depending on course. If you are working on an NAHB or NCBI designation, the 21CBEC offers three days of courses to help get you well on your way. Course fee includes course materials, unlimited general session seminars, conference lunches on Thursday and Friday, and the Expo floor.

Online registration is easy.  Go to www.21buildingexpo.com and click on Attendees.

Interested in exhibiting at 21CBEC? Get your product in front of more than 5,000 industry professionals. Contact Tracie Garrett at tgarrett@nchba.org or 800.662.7129 to sign up now!

Join the 21CBEC on Facebook.

Stanton Homes are ENERGY STAR Certified

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Stanton Home Logo1With an economy like the present one everyone is looking for ways to save money, from groceries to gas to home utilities. Raleigh home builder, Stanton Homes has been building new homes in North Carolina for decades and recently announced a 100% commitment to building energy efficient homes that save money and improve the quality of living. This has earned them the ENERGY STAR qualification.

The ENERGY STAR qualification means that homes are 15% more energy efficient than those built to the International Residential Code. Strict guidelines are followed during the building process and then homes are inspected by a third party to see that they meet all the standards. These changes lead to monthly savings on utility bills and a more comfortable living atmosphere.

Custom homes built for Stanton Homes homebuyers are not required to take advantage of ENERGY STAR, but all homebuyers are educated on the advantages this certification has to offer. However, all speculative homes are built and certified as ENERGY STAR. Another option that Stanton Homes advises their homebuyers to look into is the EnergyWise home. This makes use of a state-of-the-art HVAC system that  reduces heating and cooling costs 50-70% monthly. Imagine the savings with that.

When it comes to saving money, even small amounts add up. On average, a home is lived in 7 to 8 years and this can add up to thousands of dollars over time. There are more than just financial benefits though. ENERGY STAR homes reduce dependence on natural resources as well as increases the air quality in a home. During or after the building process framing and insulation inspections take place to see that your home runs as efficiently as possible. Homes can save as much as 15% of their energy. ENERGY STAR is part of the U.S. Environmental Protection Agency and the U.S. Department of Energy and has already resulted in saving Americans $19 billion dollars in 2008. These homes also keep out cold, heat, pollution and noise more than the average home. Choosing to have your home ENERGY STAR qualified will be valuable now and in the future.