Category Archives: Events

Just Two Weeks till the Southern Building Show!

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Southern Building ShowRegistration is open for the 2010 Southern Building Show and Conference, a 3-day conference taking place May 13-15 at the Georgia World Congress Center in Atlanta, Georgia.

The conference will feature five different tracks:

  1. design and architecture
  2. business operations and finance
  3. sales and marketing
  4. construction/building science
  5. green building.

Thursday, the conference kicks off with the Super Sales Rally, sponsored by social media marketing firm, mRELEVANCE, the rally will be led by Melinda Brody and Meredith Oliver. Always a favorite, this session will teach you how to find your inner “rockstar” and stand out from the crowd.

A host of other seminars will be taught by industry leaders through the duration of the conference. A complete schedule of sessions is available on the Southern Building Show website.

Also, several professional development opportunities are available including the following NAHB certification courses: Green Building for Building Professionals, Marketing and Communications Strategies for Aging & Accessibility (CAPS I), Design/Build Solutions for Aging and Accessibility (CAPS II) and Business Management for Business Professionals.

Full registration for the Southern Building Show is $175 and includes access to exhibits, educational seminars and the Super Sales Rally. Individual day tickets cost $125, but ticket prices will rise after May 5.

Be sure to register soon to ensure your spot at the Southern Building Show!

Sell to Women Through the Social Media Grapevine

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social media grapevineFellow MIRMs Tammie Smoot and Carol Flammer will present Sell to Women Through the Social Media Grapevine at the 21st Century Building Show and Expo on Thursday, September 16 from 2 to 3:30 p.m.  Presented by Professional Women in Building, you are sure to leave with at least one tip for how to target this influential group of buyers.

Targeting and engaging women through social media is a new method for builders and developers to reach these powerful decision makers interactively.  Find out how social networking sites can help you spread your messages virally through the social media grapevine. You tell one contact and she tells a friend and so on.

Social media marketing is the perfect way to target female buyers – after all women influence 91% of homebuying decisions. Spread your brand and messages with online tools including blogs, Facebook, Twitter, YouTube and more. See a return on your investment with increased sales.
Learning Outcomes:
•    Better understanding of available social media tools and how to utilize them for a competitive advantage
•    How to target female homebuyers through effective use of social media.
•    Steps to launch an effective social media program and/or ways to improve an existing one.

Get Social at the 21st Century Building Expo & Conference

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Social Media Marketing feamRELEVANCE founders and managing partners, Carol Flammer and Mitch Levinson MIRMs will present “Social Media for Home Builders” at the 21st Century Building Expo & Conference on Thursday, September 16 from 10 to 11:30 a.m. The show takes place in Charlotte, NC at the Charlotte Convention Center.

If you are home builder or developer who is still wondering how social media can benefit your business, this is the seminar for you. Learn how home builders, developers and others in the real estate industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders are benefiting from Active Rain, FaceBook, Twitter, Blogging and more. Learn how to track and measure a successful social media program and learn how to set one up from the ground up.

If you can’t make the 21st Century Building Expo & Conference, call us to schedule a consultation. We’d love to help you build your online program. 770-383-3360 or email carol (at) mrelevance.com.

HBA of SC 2010 Annual Convention

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The mRELEVANCE team is headed to Hilton Head for the Home Builders Association of South Carolina’s 2010 Convention – June 20 – 24. The State’s Web site promises sand and cool drinks. .  . or at least time to take a dip in the pool.

Mitch Levinson & Carol Flammer will present two seminars on Internet marketing and social media on Tuesday, June 22, 2010.  Find out how you can build an effective Web presence, attract buyers and prove ROI.

The Intersection of Social and Search

Confused about the information super highway and wondering how to fit social media into your marketing program? As Google works to make search more social, what can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how should you optimize your status updates and how do you know it is working? Carol Flammer and Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities. Learn what it means to be at the intersection of social and search, find out how local search sites such and Yelp and Foursquare can help your business and learn how to take your personal brand beyond Facebook and Twitter.

Putting “Social” into Your Media Program

Social media is one of the quickest ways to gain market share online. Do you want more than your fair share of Google search? Learn how home builders, developers and others in the real estate industry are using social media for a competitive advantage. Get started with the right sites and strategy with tips and insight from the author of “Social Media For Home Builders: It’s Easier Than You Think,” Carol M. Flammer, MIRM. Flammer and Mitch Levinson, MIRM, of mRELEVANCE will help you create a program with the blog as its high horsepower engine.
•    5 reasons you should use social media
•    The blog is the engine of your social media program
•    Interconnect your social networking sites
•    Make your program easy to manage and less time consuming
•    Track and tweak for measurable results

mRELEVANCE is a public relations, Internet marketing and social media firm that operates at the intersection of social and search to build online and off line relationships. Effectively syndicating well written, targeted content through the power of traditional pr, social media and search engine optimization, we create relevant, measurable campaigns with proven Return on Investment. Our case studies and client successes speak for themselves. When you are ready to increase your traffic contact us at 770-383-3360 or www.mRELEVANCE.com

Click here for more about the SC HBA 2010 Annual Convention.

Registration is now open for 21st Century Building Expo & Conference

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21st C Building ShowRegistration for the Southeast’s premier home building tradeshow, the 21st Century Building Expo & Conference, is now open.  Builders, remodelers, subcontractors, realtors and other industry professionals are invited to attend the 21CBEC in Charlotte, N.C. September 15-17.

The 21CBEC is your chance to see a large array of the products and services available from the industry’s leading manufacturers and suppliers. In addition, a three-day educational conference includes a line-up of more than 50 general session seminars, North Carolina Builder Institute courses and NAHB Education classes.

There are three types of registration:

– Expo floor only—FREE ($25 value). Simply register before Sept. 14, and you can visit the exhibit hall filled with more than 200 exhibits showcasing products and services. The Expo floor will be open September 16 and 17.

– Full Delegate—$75. Register as a full delegate and attend an unlimited number of our carefully selected general session seminars. Learn about trends in home building, how to keep your business successful, new marketing techniques, and much more during these insightful seminars taught by nationally-recognized speakers. The $75 fee also includes conference lunches on Thursday and Friday and Expo floor access. Fee increases to $100 after Sept. 14.

– NCBI/NAHB Course—Fee varies depending on course. If you are working on an NAHB or NCBI designation, the 21CBEC offers three days of courses to help get you well on your way. Course fee includes course materials, unlimited general session seminars, conference lunches on Thursday and Friday, and the Expo floor.

Online registration is easy.  Go to www.21buildingexpo.com and click on Attendees.

Interested in exhibiting at 21CBEC? Get your product in front of more than 5,000 industry professionals. Contact Tracie Garrett at tgarrett@nchba.org or 800.662.7129 to sign up now!

Join the 21CBEC on Facebook.