Monthly Archives: May 2010

Sell to Women Through the Social Media Grapevine

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social media grapevineFellow MIRMs Tammie Smoot and Carol Flammer will present Sell to Women Through the Social Media Grapevine at the 21st Century Building Show and Expo on Thursday, September 16 from 2 to 3:30 p.m.  Presented by Professional Women in Building, you are sure to leave with at least one tip for how to target this influential group of buyers.

Targeting and engaging women through social media is a new method for builders and developers to reach these powerful decision makers interactively.  Find out how social networking sites can help you spread your messages virally through the social media grapevine. You tell one contact and she tells a friend and so on.

Social media marketing is the perfect way to target female buyers – after all women influence 91% of homebuying decisions. Spread your brand and messages with online tools including blogs, Facebook, Twitter, YouTube and more. See a return on your investment with increased sales.
Learning Outcomes:
•    Better understanding of available social media tools and how to utilize them for a competitive advantage
•    How to target female homebuyers through effective use of social media.
•    Steps to launch an effective social media program and/or ways to improve an existing one.

Get Social at the 21st Century Building Expo & Conference

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Social Media Marketing feamRELEVANCE founders and managing partners, Carol Flammer and Mitch Levinson MIRMs will present “Social Media for Home Builders” at the 21st Century Building Expo & Conference on Thursday, September 16 from 10 to 11:30 a.m. The show takes place in Charlotte, NC at the Charlotte Convention Center.

If you are home builder or developer who is still wondering how social media can benefit your business, this is the seminar for you. Learn how home builders, developers and others in the real estate industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders are benefiting from Active Rain, FaceBook, Twitter, Blogging and more. Learn how to track and measure a successful social media program and learn how to set one up from the ground up.

If you can’t make the 21st Century Building Expo & Conference, call us to schedule a consultation. We’d love to help you build your online program. 770-383-3360 or email carol (at) mrelevance.com.

Update Your Kitchen – It’s National Remodeling Month

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Cambria quartz countertopsMay is National Remodeling Month and the perfect time to update your home with luxury products. As the go-to for all kitchen and bath needs in the Southeast, Construction Resources took a moment to ask Buck Belue what his recommendation is for kitchen countertops.

You might recognize Buck Belue as he is truly a sports icon – extremely accomplished in both football and baseball, helping to lead the UGA Bulldogs (Go Dawgs – sorry Carolina Fans) to the 1980 National Championship while playing quarterback from 1978 – 1981 and also playing professional baseball for three years after college (among many other achievements).

There’s no question he’s an amazing leader on the field and can recognize quality when he sees it. For this reason, he turns to Atlanta Kitchen for all of his countertop needs. Atlanta Kitchen has been installing countertops here in Atlanta for over 40 years, and they use the best quality materials available. In fact, they were the first company in Atlanta to install Cambria Quartz countertops.

While many people think that granite is the best surface for countertops, Buck Belue knows better. Cambria Quartz is the finest countertop surface available. Cambria is 93% quartz, twice as strong as granite and will last far longer than other stone and laminated countertop materials. In addition, quartz requires no maintenance and is the most stain resistant countertop on the market. When it comes to design options, you have nothing to worry about as Cambria comes in 64 different colors. And, to top it all off, Cambria quartz is made in the USA, so you know you are supporting local fabricators.

Take Buck’s advice and go with the best kitchen countertop team in Atlanta – Atlanta Kitchen.

HBA of SC 2010 Annual Convention

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The mRELEVANCE team is headed to Hilton Head for the Home Builders Association of South Carolina’s 2010 Convention – June 20 – 24. The State’s Web site promises sand and cool drinks. .  . or at least time to take a dip in the pool.

Mitch Levinson & Carol Flammer will present two seminars on Internet marketing and social media on Tuesday, June 22, 2010.  Find out how you can build an effective Web presence, attract buyers and prove ROI.

The Intersection of Social and Search

Confused about the information super highway and wondering how to fit social media into your marketing program? As Google works to make search more social, what can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how should you optimize your status updates and how do you know it is working? Carol Flammer and Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities. Learn what it means to be at the intersection of social and search, find out how local search sites such and Yelp and Foursquare can help your business and learn how to take your personal brand beyond Facebook and Twitter.

Putting “Social” into Your Media Program

Social media is one of the quickest ways to gain market share online. Do you want more than your fair share of Google search? Learn how home builders, developers and others in the real estate industry are using social media for a competitive advantage. Get started with the right sites and strategy with tips and insight from the author of “Social Media For Home Builders: It’s Easier Than You Think,” Carol M. Flammer, MIRM. Flammer and Mitch Levinson, MIRM, of mRELEVANCE will help you create a program with the blog as its high horsepower engine.
•    5 reasons you should use social media
•    The blog is the engine of your social media program
•    Interconnect your social networking sites
•    Make your program easy to manage and less time consuming
•    Track and tweak for measurable results

mRELEVANCE is a public relations, Internet marketing and social media firm that operates at the intersection of social and search to build online and off line relationships. Effectively syndicating well written, targeted content through the power of traditional pr, social media and search engine optimization, we create relevant, measurable campaigns with proven Return on Investment. Our case studies and client successes speak for themselves. When you are ready to increase your traffic contact us at 770-383-3360 or www.mRELEVANCE.com

Click here for more about the SC HBA 2010 Annual Convention.

mobilezen – text to web

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What is mobilezen?

mobilezen is a web-based platform that allows businesses and individuals to communicate information direct to mobile phones. Priced at only $10 per month, mobilezen offers an innovative, inexpensive, easy-to-use platform with broad applications for nearly every business and individual.

It sounds great, but there is one question that still remains:

How does mobilezen work?

This fun and informative video explains the ins and outs of this new, avant-garde platform. For more information about how you can apply mobilezen to your business, visit the mobilezen website or text mobilezen to 99699.

Click for more information about mobilezen and its applications in the real estate market.